Branding for Coaches Who Build With Purpose

Boutique brand strategy and digital design for athletic, fitness, and wellness coaches ready to lead with clarity.

About Lauren Ficklin, Founder of NewVision Creative Compay, posed in front of fountain in teal blouse and trousers.

Branding for Coaches

Who Want to Build with Purpose

Hi, I’m Lauren — strategist, storyteller, and founder of NewVision Creative Co.

I partner with athletic, fitness, and wellness coaches who want their digital presence to reflect the level of impact they’re already making.

This agency was shaped by a belief my father instilled in me: whatever you build should be meaningful, intentional, and lasting. He was an entrepreneur at heart, and that spirit shaped how I approach branding today.

For years, I worked in admissions, fundraising, and communications — refining messaging that connected with people and moved them to act. Alongside that work, I designed for friends and personal projects and learned something important:

Branding isn’t just about visuals.
It’s about clarity, confidence, and alignment.

After losing my father, I stopped treating this work as a side pursuit. I built NewVision Creative Co. as a boutique studio dedicated to helping coaches lead with purpose and credibility.

Every project I take on is personal. My role is to help you clarify your voice, define your audience, align your visual identity, and show up with confidence — so your brand feels as strong online as you are in real life.

Photo of Lauren Ficklin's wireframe on a linen surface for NewVision Creative Co

Our Approach

to Branding

  • We uncover your values, voice, and audience so you know exactly how to show up.

  • We design actionable roadmaps that turn your vision into results.

  • Every deliverable is made to help you stand tall in your space.

who we work with

We partner with coaches, athletes, and mission-driven leaders who are serious about growth.

If you're ready for a brand that feels aligned, looks professional, and reflects your purpose — you're in the right place.

How to Get Started

Working with us is simple. Choose the path that fits your needs:

  • DIY: Explore The Brand Clarity System

  • Done-With-You: Book a Social Strategy VIP Day

  • Done-For-You: Invest in a Signature Brand Reset