Clarity. Strategy. Confidence.

Helping coaches, athletes, and entrepreneurs build brands that stand out and stand strong.

Meet Your Brand Partner
About Lauren Ficklin, Founder of NewVision Creative Compay, posed in front of fountain in teal blouse and trousers.

Branding for Coaches

Who Want to Build with Purpose

Hi, I’m Lauren, the strategist, storyteller, and brand architect behind NewVision Creative Co.

This agency was born from a belief my father instilled in me: whatever you build should be meaningful, impactful, and lasting. He was an entrepreneur at heart who led with creativity and purpose. That spirit shaped how I approach everything I do, especially branding.

For years, I worked in admissions, fundraising, and communications, refining messages and strategies that connected with people. On the side, I designed for friends and experimented with my own projects, learning firsthand that branding isn’t just about visuals; it’s about clarity, confidence, and alignment.

After losing my father, I decided to stop treating my passion like a side hustle. I built NewVision Creative Co. to honor his legacy and to help others lead with purpose. To me, branding is more than design. It’s about crafting something authentic, professional, and durable that sets you apart in your field.

Every project I take on is personal. Whether you’re a coach, athlete, or entrepreneur, my goal is the same: to help you clarify your voice, align your brand with your values, and show up with confidence so you can make a lasting impact.

Photo of Lauren Ficklin's wireframe on a linen surface for NewVision Creative Co

Our Approach

to Branding

  • We uncover your values, voice, and audience so you know exactly how to show up.

  • We design actionable roadmaps that turn your vision into results.

  • Every deliverable is made to help you stand tall in your space.

See Our Services

who we work with

We partner with coaches, athletes, and entrepreneurs who are serious about growth. If you’re ready for a brand that feels aligned and looks professional, you’re in the right place.

Start Your Brand Journey

How to Get Started

Working with us is simple. Choose the path that fits your needs:

  • DIY: Explore our Brand Clarity System — your first step toward alignment.

  • DWY: Book a Social Strategy VIP Day — get clarity + a content roadmap in one session.

  • DFY: Invest in our Signature Brand + Social Package — a complete brand reset for long-term impact.

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