The Problem
Coach Ficklin’s resume was thorough, but bulky. Presented as a multi-page PDF, it lacked polish, flexibility, and visual flow. He needed something that matched the level of impact he was making on the field.

The Brand Foundation
We created a bold, clean identity system including a custom logo, color palette, fonts, and favicon so every visual touchpoint felt cohesive and coach-specific.

Website Strategy & Design
We organized his experience, testimonials, achievements, and coaching philosophy into a clear narrative, supported by a streamlined UX and responsive layout optimized for both hiring partners and curious parents.

Professional Integration
We added a downloadable resume, social media links, and SEO best practices to ensure visibility and usability, whether he’s applying for a job or building a brand.

Empowered Ownership
After launch, we walked Coach Ficklin through how to update and maintain the site, though he still prefers to hand it off to the pros (us!).

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