cantwell-sacred heart of mary high school’s Football Social Strategy & Management
From zero to 23.6K monthly views, building a digital presence for a high school football team from the ground up.
The Opportunity
Before 2022, Cantwell-Sacred Heart of Mary High School’s football team didn’t have a social media presence. That meant missed moments, lost recruiting potential, and a disconnect with parents, fans, and future players.
Platform Launch
We launched the program’s official Instagram from scratch, starting with a custom profile photo and clear, engaging bio aligned with the team’s values and mission.
Content System & Strategy
From Highlights and Reels to game day graphics and story takeovers, we designed and executed a content plan that celebrated wins, highlighted players, and kept the community engaged.
Visual Aesthetic
We built a branded grid that felt athletic, energized, and professional—showcasing the program’s evolution and helping shape how the team is perceived.
Growth & Retention
Since March 2022, we’ve grown the page to nearly 1,000 followers and over 23K monthly views—all through organic, consistent content strategy. We’ve also supported player announcements, playoff coverage, senior nights, and coaching milestones.
Want your team to stand out online?
Let’s turn your school’s program into a digital presence that recruits, informs, and inspires. Explore Our Social Retainer Services.